Ongoing local SEO after the in-depth optimization. A one-time pass gets the profile right; ranking for the searches that actually bring work takes content aimed at researched keywords, published steadily, with the reviews and posts that keep the profile from going stale. A profile that goes dark for 30 or more days starts dropping out of AI answers and discovery.

Every month:

• Keyword research against real search volume and difficulty, not guesses
• Content written for the terms that can actually be won, published on your site
• A weekly profile post with a real offer or update behind it
• Fresh photos monthly, weekly if your market is competitive
• The review engine kept running, with replies inside 24 to 48 hours
• Geo-grid rank tracking, so you see position by neighborhood instead of an average
• A monthly report in calls, direction requests and booked work, not impressions

$550/month. Best started after the in-depth Google Business Profile optimization ($650 one time), which is the foundation this builds on. Full detail at https://digitalvibes.design/google-business-profile-optimization.